SECTOR
Real-Estate
CLIENT
Zero Point.
ROLE
Sole UX/UI designer
METHODS
Market Research
Competitor Analysis
Problem-Solving
User Interviews
User Persona (Role)
Task analysis
User Scenario
Emotional Map
Sketching
Wireframes
UI design
Urban Real Estate Platform
A digital system in development that helps real estate entrepreneurs evaluate land acquisition feasibility and urban renewal potential, replacing Excel-based zero reports with one streamlined one-stop-shop platform.
The High Cost of Old,
Dirty Documents
Outdated shared-building plans—often blurry scans from the 80s—combined with the need to jump across 15 different platforms and manually re-enter data into Excel, force developers into an error-prone process where a single mistyped digit can shift feasibility by
tens of thousands of dollars.
DESIGN PROCESS >>
How Insights Become Design Choices?
03
Architecture
Information Architecture
User journeys
User flows
Task flows
Site map
02
Research
User interviews
Role creation
User scenarios
Task analysis
04
Design
Wireframes
Screen design
Style guide
Accessibility
01
Discover
Stakeholder briefing
Problem definition
Market research
Tool ecosystem audit
05
Validation
Usability testing
Feedback collection
Performance testing
Iteration
DISCOVER >>
Learning the Domain
Coming from outside the real-estate world, I broke the process down into clear stages.
Through this, it became clear the process is an interdependent chain built around financial certainty.
FRAMING THE USER >>
Eitan, Independent Real-Estate Developer
Goals:
Quickly identify profitable projects with high financial certainty.
Pain Points:
Too many tools, manual work, and numbers that change over time while spreadsheets stay outdated.
Needs:
Needs a way to centralize information and monitor profitability with real-time updates.
CURRENT WORKFLOW >>
Tooling & Systems Audit
Reviewed 15 platforms users rely on to complete one task.
Mapping the tools revealed a fragmented environment.
The issue is not only content complexity - but constant context switching.
RESEARCH >>
Observations to Structure
Even after completion, the output remains unstable, as market data and indexes change while spreadsheets do not update automatically.
insight - Live Data Requires a Dynamic System
The system must integrate external APIs, update indexes automatically, and recalculate profitability in real time based on live data.
high external cognitive load
error prevention
feedback loop
PROCESS LOGIC >>
Each Stage Relies on the
Previous One
Early mistakes affect the entire process, requiring users to adjust their assumptions.
insight - Linear, yet Flexible
It must provide a clear linear flow while allowing users to revisit steps & dynamically update calculations.
user control
shaping
progressive disclosure
STRUCTURE >>
Linear, Reversable Process
I identify that the current process of "urban renewal" is linear can be divided into 3 key questions.
USER FLOW >>
Aligning Product Features with Real User Tasks
TASK ANALYSIS >>
Identifying a Critical Opportunity
Task analysis revealed several improvement points.
Some tasks stood out: pulling registry data, manually entering it, validating against plans & structuring a table.
8 low frequency tasks but
high context switching & importance
high criticality direct impact on profitability
MAIN OPPORTUNITY >>
Fast, Accurate Area Verification
This case study focuses on 1 main task: pulling official registry data via AI,
structuring it into a clear table, and enabling users to use & mark shared building plans
As a Real-Estate Developer...
I want to understand the existing units and their sizes on a property so I can estimate what I’ll need to give in return and assess my real costs.
To do so, I gather sub-parcel data, measure unit areas from the building plans, and organize everything into a clear table.
Success means reaching a reliable profitability result.
DESIGN >>
Ideas to Screens
Solution 1 >>
Automatic Data Extraction
Users can purchase files directly on the platform, avoiding the need to visit multiple websites. The system retrieves the official property registry and displays the information in a clear table, including apartments,
sub-properties, and registered areas.
Solution 2 >>
Document Enhancement
AI cleans and enhances damaged plans, improving clarity and reducing cognitive load, enabling users to confidently follow the step-by-step sub-property marking flow.
Thanks FOR WATCHING
THERE ARE MORE :)